Brand Concept
The Hardmax identity is built on a foundation of primitive geometric elements—circles, half-circles, and straight lines. This deliberate minimalism reflects the fundamental building blocks of neural networks, where simple nodes and connections combine to create powerful computational systems.
Our logotype's elegant simplicity mirrors the neural architectures at the heart of artificial intelligence. Each curve and line echoes the interconnected pathways of deep learning models, creating a visual language that speaks directly to our technological focus.
The logomark—our distinctive symbol—embodies a dual meaning. Its curves evoke the flow of an hourglass, symbolizing the transformative nature of progress. The form resolves into an infinity symbol—a nod to our founding on the 8th of the month and a representation of the boundless potential of artificial intelligence. This symbol serves as a visual anchor, unifying the mark with our logotype into a cohesive identity.
Brand concept visualization
Brand colors
Use teal wordmarks on light backgrounds and accent wordmarks on dark backgrounds.
Download complete press kit (ZIP)Wordmark
Our textual logo for publications, presentations, and media coverage.
PNG canvas: 1124 × 281px. Includes clear space around the artwork.
Wordmark · dark-background preview
Logomark
Our distinctive symbol for icons, profiles, and other compact placements.
PNG canvas: 1024 × 1024px. Includes clear space around the artwork.
Logomark · dark-background preview
Logo lockup
The symbol and wordmark combined in a centered vertical composition.
PNG canvas: 1205 × 642px. Includes clear space around the artwork.
Logo lockup · dark-background preview
Dot AI logo
Our symbol with the .ai suffix, aligned on a shared baseline.
PNG canvas: 1269 × 793px. Includes clear space around the artwork.
Dot AI logo · dark-background preview
Usage Guidelines: Maintain clear space around the logos and preserve their colors and proportions. Choose the wordmark or lockup variant for your background. Transparent PNGs retain transparency; white and black versions include their stated background. For custom asset requests, please contact us.